Beehive

Online shopping is a form of electronic commerce which allows consumers to directly buy different products from a seller using the Internet. The fashion industry has experienced increases in their incomes thanks to this modality. However, consumers experience all kinds of emotions when buying online. Buying a product can become positive or negative experience depending on how easy will be finding it. This is why sellers are designing their website thinking in the online shopping experience.

Beehive Boutique is a small women’s clothing store located in Austin, TX. They offer a wide variety of wardrobe needs- from eclectic jumpsuits to your everyday white tee. I believe redesigning Beehive Boutique’s Website for them as well as their clientele will achieve increased sales, heightened brand awareness, and convenience for customers to support local businesses.

I redesigned a responsive e-commerce site that meets Beehive's needs and goals while focusing on the client’s business goals.

Before and After

RESEARCH

As researcher, I wanted to understand how users feel about their online shopping. What features are important for them and how they feel about Beehive website, the overall experience.

In my process, I conducted user interviews to explore more about the user’s feeling. During the interviews I collected information from individuals who were familiar with the online shopping and Beehive Boutique and those who weren't. It was important to engage with a varied user base in order to create a solution that is clear, easy to follow, and not off-putting to any site visitor.

• 80% of users interviewed were female and 20% male
• 95% prefers online shopping
• 100% of the users who were unfamiliar with the site said it felt overwhelmed due quality of pictures, font size and the navigation of Beehive Boutique website
• 100% want a "good website design" for their online shopping, they'd wanted it clean and user friendly

SITE ANALYSIS

I conducted an analysis on the Beehive website in order to understand their strengths and weaknesses and to turn them into an attractive product for the users.

These numbers reflect the time users spend for the page be loaded. The longer the time, the less interested they became with the page. This may be due to the amount of images or information displayed.

Most people access to the website by their phone, the page should be responsive.

The features that people prefered are:

• Size guide
• Filters
• Quantity (Increase or decrease the quantity of the items selected)
• Easy checkout process

The Audience Interest about Beehvie (pages with more interaction) are:

• Shop > Sale
• Lookbook
• Shop > New arrivals
• Shop > Dresses

USER PERSONA

From the interviews conducted, two personas, Liv James and Robert, were created to visually represent the information and insights that were gathered.

IDEATION

In order to create new visuals for Beehive Boutique, I compiled boards in Invision to help plan out all of the necessary categories that were needed for the style guide as well as track market trends.

UI STYLE

PROTOTYPE

Homepage

Different sections were designed on the homepage that allow users to access the different categories more easily and quickly, which will help achieve the goals set.
A hero image was created to identify the process of how to get the Beehive fashion box, boxes that can contain useful items for the users and will be chosen by the store.
To promote the interaction between the brand and the customers a section was designed for social network pictures, where the people who use the hashtag or tag the store can see their pictures.
Now the homepage has a section where you can get a gift card. With the idea to increase the sales and connect with the clients who are looking for a gift but doesn't know what to get.

Responsive Pages